Job Summary

As the Brand Marketing Manager, you will be responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and increase consumer engagement across product categories.

Responsibilities

• Develop and implement brand marketing strategies to drive awareness, market share, and profitability

• Plan and execute marketing campaigns, product launches, and promotional activities

• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities

• Collaborate with sales and distribution teams to ensure effective execution of brand initiatives

• Monitor brand performance and marketing ROI, providing actionable recommendations for improvement

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field

• Minimum of 5 years experience in brand management or marketing within the Dairy, FMCG, Beverage, or Bottling industry

• Strong experience in brand strategy, consumer marketing, and campaign management

• Proven ability to analyze market data and translate insights into business growth initiatives

• Excellent communication, stakeholder management, and leadership skills